We went on a road trip with CHI and HLA's Simon Ratigan at the wheel.
It's great to be working CHI and HLA's Simon Ratigan as they come together to create the new Lexus RX 450 campaign that shows us how the Lexus has progressed into an entire new class of vehicle.
Director:
Simon Ratigan
Production Company:
HLA
Agency:
CHI & Partners
The spot cleverly depicts the singular journey the Lexus RX 450 makes through varied environments, locations and terrains to demonstrate how progress never stops.
We worked closely with Simon to create an evolving 'ride' on the road; our 2D Leads, Adam Grint and Gaz Brannan alongside our 3D Leads, Mike Chapman and Suraj Harrington-Odedra used stop frame capture and CG elements to display a vivid array of city backdrops, outdoor terrains, mixed landscapes and changing climates, all in under a minute.
The final touches were added by our colourists Seamus O'Kane and Mick Vincent.
Agency: CHI & Partners
Producer: Rosie Evatt
Art Directors: Richard Brim, Copywriter: Daniel Fisher
Production Company: HLA
Director: Simon Ratigan
Executive Producer: Mike Wells
Editing Company: The Quarry
Editor: Bruce Townend
Edit Assist: Ed Enayat
VFX & Design: The Mill
VFX Producer: Chris Batten
Shoot Supervisors: Graeme Turnbull, Robert Holmes
2D Lead Artists: Adam Grint, Gaz Brannan, Andrew Curtis
2D Artists: Chris Scott, Greg Howe-Davies, Thomas Wall, Emma White, Pete Hodsman, Patrick Altmaier, Martin Karlsson, Brad Wood, Alasdair McNeill
3D Artists: Mike Chapman, Sid Harrington-Odedra, Graeme Turnbull, Thibault Stoyanov, Adrien Flanquart, James Mulholland, Natalie Rocks, Elizabeth Mitchell, Max Puentes Rivera
Matte Painting: Can J.Sanalan, Melanie Climent