Levi's
To Work
In Levi’s 'To Work', we observe an ode to Braddock, PA. and its hardworking residents, promoting Levi’s workwear line. Directed by Skunk-repped John Hillcoat (The Road), the visuals evoke an Andrew Wyeth-like warmth and reverence for everyday people and small-town places, along with their story of triumph of spirit.
Director:
John Hillcoat
Production Company:
Skunk
Agency:
Wieden+Kennedy, Portland
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Our Tristian Wake, Smoke Artist, conformed, and worked closely with agency Wieden + Kennedy Portland to finesse every second and every pixel.
'To Work' is part of Levi's integrated 'Go Forth Ready to Work' campaign, which also includes film shorts, print and outdoor executions. The campaign's roots stem from Braddock, PA's Mayor John Fetterman's nationally recognized efforts to steer the town's economic recovery. As part of the campaign, Levi's is donating more than a million dollars over two years to help refurbish the Braddock community center and support its urban farming program.
'To Work' is part of Levi's integrated 'Go Forth Ready to Work' campaign, which also includes film shorts, print and outdoor executions. The campaign's roots stem from Braddock, PA's Mayor John Fetterman's nationally recognized efforts to steer the town's economic recovery. As part of the campaign, Levi's is donating more than a million dollars over two years to help refurbish the Braddock community center and support its urban farming program.
CreditsCredits
Agency
Agency: Wieden+Kennedy, Portland
Producers: Ben Grylewicz, Juliana Montgomery
Creative Directors: Danielle Flagg, Don Shelford, Nathan Goldberg, Tyler Whisnad
Creatives: Julia Blackburn, Mike Giepert
Production
Production Company: Skunk
Director: John Hillcoat
Executive Producers: Shelly Townsend, Matt Factor
Producer: Harris Savides
Editorial
Editing Company: Joint Editorial
Editor: Tommy Harden
VFX & Design
VFX & Design: The Mill
Executive Producer: Jared Yeater
2D Lead Artist: Tristian Wake