The 90-second commercial was shot on the outskirts of Cape Town and set in a roadside restaurant. Budgen worked closely with 3D artist Russell Tickner and lead flame artist Barnsley to create the extraordinary movement of body-parts for the commercial. The twisting of arms, legs and feet were created using 3D models or by shooting the models turning their feet, arms or legs and then exaggerating the movements in flame. Russell created various limbs and heads that were closely modelled on the live action. He used an in-house texturing tool that allowed him to create a 3D model and rotoscope it from the cameras point-of-view.