Levi's
Stampede
Bold since 1853. Levi’s, through agency BBH New York, commissioned a spot that would draw on the brand’s long heritage and by association engender both brand- and self-confidence in young buyers. Stampede, the much acclaimed spot for Levi’s new Type 1 jeans, premiered at the US Super Bowl.
Director:
Jorn Haagen
Production Company:
Academy
Agency:
BBH NY
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Director Jorn Haagen at Academy, whose liking for realistic rather than actorish performances for his live action shots, was ideal to direct a young couple, made bold by their new Levi's, facing up to a stampeding herd of bison on an ominously empty city freeway.
The Mill delivered some astounding and inventive visual effects work to achieve the faultless realism of a herd of bison veering around the couple, leaving them unharmed. Mill Flame artist Ant Walsham worked with Jorn in the deserts of Trona and LA to film real bison. The London CG team created a herd of 600 photo-realistic bison to move around or even replace the live-action bison.
The Mill delivered some astounding and inventive visual effects work to achieve the faultless realism of a herd of bison veering around the couple, leaving them unharmed. Mill Flame artist Ant Walsham worked with Jorn in the deserts of Trona and LA to film real bison. The London CG team created a herd of 600 photo-realistic bison to move around or even replace the live-action bison.
CreditsCredits
Agency
Agency: BBH NY
Producer: Bruce Wellington
Production
Production Company: Academy
Director: Jorn Haagen
VFX & Design
VFX & Design: The Mill
VFX Producer: Helen Weil
2D Artists: Ant Walsham, Justin Bromley, Chris Knight, Ian Plumb
3D Artists: Jordi Bares, Yann Mabille, Dadi Einarsson, Russel Tickner, Koji Morihiro, Rob van den Bragt
Assist: Matt Wilmshurst, Jamie Scott, Gavin Wellsman, Richard Betts, Edwin So, Jay Bandlish, Adam Grint
Colour
Colour: The Mill
Colourist: Fergus McCall
Colourist: Fergus McCall