The Mill

Levi's

Just Don't Bore Them

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The Mill and FCB West/The House Worldwide worked with director Frederik Bond of MJZ on the endorphin-charged spot 'Just Don't Bore Them'.

Director:

Frederik Bond

Production Company:

MJZ

Agency:

FCB West/The House Worldwide

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In a series of passionate, comical shots, the spot encourages the viewer to wear, share, wash and abuse Levi's products, or not. Colorist Adam Scott translated Levi's bold attitude into beautiful color.

Scott comments: "Frederick and Roman sent me some interesting references for what they wanted, and I graded the spot to match. It was all about giving the scene a strong and independent look while keeping the detail in the jeans and using color to reflect the energies of the various shots throughout."

CreditsCredits

Agency

Agency: FCB West/The House Worldwide

Chief Creative Officer: Eric Springer
Executive Creative Director: Mike Bryce
Group Creative Directors: Julie Sceizo, Adam Nowak
Senior Producer: Shelley Eisner
Account Supervisor: Hilary Daly
COO: Vicki McRae
CEO: Richard Pinter
Account Director: Rebecca Pollock
Assistant Account Executive: Caitlin Russell
Global Planning Director: Matthew Willcox
Senior Account Planner: Ryan Riley

Production

Production Company: MJZ

Director: Frederik Bond

Editorial

Editing Company: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Editorial Producer: Shada Shariatzadeh
Editorial Executive Producers: Angela Dorian, Dave Sellars

VFX

VFX: A52

Lead Flame Artist: Brendan Crockett

Smoke Artist: Dan Ellis
Producer: Kim Christensen
Executive Producer: Megan Meloth

Design

Design Studio: MK12

Colour

Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Natalie Westerfield
Colourist: Adam Scott

Music

Record Company: Walker Music (Sara Matarazzo & Abbey Hickman)
Mix: Lime Studios
Mixer: Rohan Young
Assistant Mixer: Jeff Malen
Music Executive Producer: Jessica Locke

Levi's

Levi's

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