Playlist
June 16th, 2016

Every year in June, cyclists from the advertising, film and media industries take on the French Alps, riding from Lake Geneva to the Cannes Lions Festival to raise funds and awareness for research and treatment of leukaemia and blood cancers. Inspired by the courage it takes to fight cancer, The FireFlies tackle the most gruelling climbs of Le TOUR de FRANCE, cycling over 1000kms and climbing over 18 mountains in seven days.

Meet our cyclists in The FireFlies Tour’s 16th annual ride:

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(L-R) Stephen Venning, Tara Demarco and Ed Shires

STEPHEN VENNING

Executive Director Mill+, The Mill London

Donate & Support Stephen

How many times have you completed a FireFlies Tour?

I’ve done The FireFlies West ride once, in 2013.

Why did you take the challenge to ride this year?

To conquer my fear of descending mountains and raise lots of money for charity. Plus Matt Fone said I had to or else! And of course, now we’re riding for my friend and colleague Pip. It has put the whole thing into perspective and given me real purpose.

As a FireFlies Vet, what have your learned from past rides that you’re bringing to the 2016 Tour? What are you most looking forward to?

I’m not a FF vet, you have to ride one of the tours three times. So Tara and Ed are the true Vets. I’m just a veteran by age!

A photo posted by millchannel (@millchannel) on



TARA DEMARCO

VFX Supervisor, The Mill LA

Donate & Support Tara | Follow Tara's ride on Instagram

How many times have you completed a FireFlies Tour?

I’ve ridden FireFlies Europe twice, FireFlies West twice and been the Director Sportif of FireFlies West once (2015).

Why did you take the challenge to ride this year?

I’m riding to support and inspire future Flies. I’ll be co-producing FireFlies West with Rani Melendez, Managing Director at The Mill LA, and I’d like to do some fundraising of my own.

As a FireFlies Vet, what have your learned from past rides that you’re bringing to the 2016 Tour? What are you most looking forward to?

I’ve learned to be more patient. No matter how much you’re suffering on the road, chances are good that one of your fellow Flies is suffering more. They might have physical OR emotional mountains to climb during this tour. Everyone on Fireflies has a good reason for riding and fundraising. It can be a challenge to be supportive when you’re freezing cold and wet, but we can only get there as a group. I am definitely looking forward to mountaintops and marmot spotting!



ED SHIRES

3D Lead, The Mill NY

Donate & Support Ed | Follow Ed's ride on Instagram

How many times have you completed a FireFlies Tour?

This is my 4th European Tour. I'm a sucker for punishment but it's a great cause close to my heart

Why did you take the challenge to ride this year?

I'm riding for a few people this year, but primarily for Pip, a long term colleague, friend and awesome person.

As a FireFlies Vet, what have your learned from past rides that you’re bringing to the 2016 Tour? What are you most looking forward to?

As a veteran I feel you can really bring a level of support and encouragement to others born out of experience. I'm most looking forward to the camaraderie and stories over dinner from the day. As amazing as the cycling is, what you mainly remember are these moments.

A photo posted by Ed Shires (@ed_shires) on



Snapshots from the Road





Watch 'The FireFlies Tour: A Journey To Hope', an original animated film created by Mill+ in support of this year's tour: