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September 19th, 2014

Bikes ready and mission in mind, the Fireflies West launch their seventh annual coastal ride from San Francisco to Los Angeles in aid of City of Hope, a leading research and treatment center for cancer, diabetes, HIV/AIDS and other life-threatening illnesses in Southern California. This year we have three of our own from the Los Angeles studio riding 550 miles in six days. Their goal is to raise over $300,000 for cancer treatment and research, and they’re nearly there!


Co-founded by Ben Hampshire, our chief production officer in Los Angeles, Fireflies West is the US companion event to the original Fireflies ride in Europe, established in 2001. After months of grueling training and successful fundraising efforts, our LA representatives and their determined companions are ready to mount their trusty steeds and pedal down the beautiful coastline.

Fireflies 3 Amigos Web 021 1

Meet the Riders


Fireflies Ben Hampshire 2

Bike:

Colnago C50 – with matching red tires and handlebar tape.

Favorite ride:

Any ride with a nice coffee at the end!

Legs shaved or au naturel:

Last year I shaved halfway through…and it felt good.

Where you go for bike advice:

Veloworx on Lincoln in Santa Monica.

How I got involved in Fireflies:

I was inspired by Jeff Robins when he came back to London on a black and white bike about 10 years ago. I ended up riding in Europe a couple times and went on to co-found the Fireflies here in LA.

Fireflies Dan Roberts 3

Bike:

Scott carbon with yellow and white racing stripes.

Favorite ride:

Any one of the four training rides that I have in fact managed to achieve.

Where you go for bike advice:

Ben, of course!

Legs shaved or au naturel:

Hairy, and will remain hairy.

How I got involved in Fireflies:

My brother Ed did it two years ago and inspired me to do it.

Fireflies David Lawson1 4

Bike:

Boardman. Probably the cheapest bike in the world.

Favorite ride:

Mammoth Fall Century & Gran Fondo.

Where you go for bike advice:

Kenny Woods, a fellow local Firefly. He cares for and cleans his bike more than all of us combined.

Legs shaved or au naturel:

Currently au naturel, but I can’t stop talking about it.

How I got involved in Fireflies:

When I arrived at The Mill in LA, Ben found out I had a bike and informed me I had to join. (Ben: “It took a very long time to convince him to get rid of the iPod strapped to his arm; you can’t take anyone seriously who does that.”)

For more information, check out www.fireflieswest.com and www.cityofhope.org.

Keep up with the riders throughout the week on our Instagram and on our Updates from the Road blog post.