Playlist
January 31st, 2018
A scene in Nike Korea's new spot shows a freeway buried in snow, with a snowboarder racing between abandoned, ice-covered cars. It's one in a series of arresting urban images in an energetic spot celebrating rule-breakers. Everything is tied together with a catchy track by Jay Park, Korean-American rapper and hip-hop artist.

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The Mill created edgy animation sequences in addition to crafting heavy winterization effects entirely in CG.