Color is everywhere, from a big red London bus to the oily green shimmer on a beetle’s back. The same can be said for color correction tools: they’re built into smart phones, available in app form and relatively easy and inexpensive to download onto a Mac or PC.
Despite this, colorists — artists who enhance the colors and, more importantly, help establish the mood within any visual content including TV, film, VR, music videos and more — remain in demand in the entertainment industry. In their unique role, colorists work with directors and directors of photography to fulfill their creative intentions to a precise degree, all while adding a sprinkle of their own artistic craft.
Osborne, Matt. “The Craft of Color.” Post Magazine, October 2017, pp. 34–35.