To mark the Holy Month of Ramadan, Cartier is unveiling a series of short films entitled The Pursuit of Magnificence. The 3-part series (the first of which is embedded above) explores Jacques Cartier’s first expedition in the Gulf.
This 40-second film is a first-time collaboration between Cartier Middle East and award-winning creative studio Mill+ and was directed by Ben Smith and art director Kinda Akash. The team enlisted the storytelling talent of Georges Kurdahi to deliver the narrative of “To Al Jazeera.”
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