Despite (or maybe thanks to) years of inculcation by Cadbury
Creme Egg ads, we’ve never thought much about how strange the concept of
the Easter Bunny is. Who is this bunny that clucks like a chicken and
lays eggs made of chocolate? Thankfully, an ad from Germany is about to
demystify the legend for us.
For food retailer Netto
Marken-Discount, and ahead of Easter this Sunday, agency Jung von Matt
and production house Mill+ give us “Die Oster-Überraschung—Der Wahre
Osterhase,” or “The Easter Surprise—The True Easter Bunny.” Set in a
magical woodland world, a hen and a rabbit meet eyes at a nightclub
(don’t ask, it’s magic) and set up house. Together, they give life to a
bunny hatched out of an egg.
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