Playlist
April 11th, 2017
HBO's iconic static opener is an icon of entertainment branding -- a subject of fascination for both everyman and intellectual, with many pondering how those fuzzy black and white visuals, elevated by a heavenly, choir-driven chord, manage to get viewers so riled up with anticipation. HBO "solves" that mystery in its new brand campaign, "It's What Connects Us," created out of Mekanism.

Read the full article here